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Overview
What competitive changes have occurred in the markets where you operate your stores? Nielsen can provide your retail clients with information on store openings and closings through the quarterly Spectra State of the Market report in exchange for regular updates about store facts.
Quarterly Deliverable
- Consistent, reliable information on stores that have opened or closed for all retailers in the Grocery, Drug, Club and Mass Merchandise (including dollar stores) channels
- Report provides detail on stores that have been added or deleted from store database
- By Channel of Trade
- By Store Owner or Parent Company
- By Primary Supplier
- By Designated Marketing Area (DMA) and Core Based Statistical Area (CBSA), State or Zip
- A single report details changes in Grocery, Chain Drug and Mass channels
- Changes are summarized in tables and charts
Spectra will use the data to update the Trade Dimensions Channel databases for store location, proximity, size and weekly sales.
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