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Design/Methodology
ACNielsen | Advisor
offers clients a layered solution of prepared, templated and
ad hoc analysis to widen their information audience and deepen
their market understanding.
- Up to ten personalised (prepared) SMART Reports for everyone
in an organisation– fast, easy and efficient access
to market intelligence
- An Interactive (templated) library for decision-makers
to query
- ACNielsen databases - reducing the time, effort and skill
to derive insights
- Additional training on the (ad hoc) portfolio for analysts
and power users to create and automate their own custom
reports and analyses.
Marketing
Issues Addressed:
- What new products have been launched this year?
- Which markets are strong, weak, opportunity or threats?
- How fast are new products gaining distribution?
- Which brands are underdeveloped in a market?
- What are the growth segments in a market?
- What SKUs account for 25% of the channel sales?
- What potential incremental sales can be gained from 100%
distribution?
- How is my product(s) priced versus the category and competitors?
- How much potential sales are out-of-stocks costing my
portfolio?
Presents both the
long term trend & short term growth.
Analyses
Delivered:
- Fastest growing, declining
- New Products
- Top 10, 25, 50 & 100
- Declining displayed in red
- Excludes products with zero sales in the latest period
Works With:
- ACNielsen Inf*Act database(s)
- ACNielsen Databanks (relational databases from the retail
factory)
- Exports to MS Office (PPT, Word, Excel)
- Exports to HTML format & SMART Reports
- Excel Hotlink provides an embedded Excel file into activated
reports for post retrieval formatting or statistical functions
- Version 4.4: Windows 95, 98, 2000
- Version 5.0: Windows 98, 2000, XP.
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