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Design/Methodology:
Consumer purchasing
data at brand, category and outlet level.
Marketing
Issues Addressed:
How do I better
understand category management within a specific account.
As a retailer, how can I know which categories/brands are
most important to my shoppers and how can I get them to buy
in my stores? Which products/categories are under-performing/over
performing? How much ‘opportunity’ is being lost
to both retailer and manufacturer?
Analyses
Delivered:
% account shoppers
buying each category/brand. % loyalty to that account by category/brand.
% ‘lost’ business to other accounts by category/brand.
Analysis at All Shopper and ‘Loyal/Main’ shopper
level for better focus.
Works With:
- Retail account level overviews
- Category management studies
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