With the continuing trend towards retail concentration and the emergence of the marketing “savvy” consumer, there has never been so much competition for the retail dollar. In turn, this has generated continuous change and development in the field of grocery retailing.

• New store formats are increasing the choices available to shoppers, and changing the way they shop - but not always in the same way, in every country.
• In some chains, the top 30-40% of customers can account for up to 80% of volume. The challenge is to tap into these high spenders’ loyalty.
• International retailers are entering new markets every year – some with significant success, others yet to find the right formula for their format.

Because your markets will be influenced by such trends, ACNielsen has created a common approach to tracking shopper behaviour across the world to help better understand the dynamics involved.

Introducing ACNielsen | ShopperTrends

ShopperTrends offers in-depth and complete analysis of the changing behaviour of shoppers in 50 markets globally. It provides information on where, when and how often people visit different outlet types, how they perceive the key retailers, and provides insights into key aspects of shopping behaviour, including:

• Where shoppers buy key product types
• Purchasing patterns across different stores
• Which days your customers prefer to shop
• How customers travel to and from your store
• What customers like - and don't like - about supermarkets
• How many of your customers plan to take up Internet shopping
• The strength of the relationship between key chains and their shoppers

ShopperTrends draws on ACNielsen’s 80+ years’ experience and in-depth understanding of the dynamic retail sector.

Shared understanding for stronger business partnerships

Retailers and manufacturers are building strong business partnerships based on a shared goal of understanding shopping behaviour. In this way, manufacturers are helping retailers develop more relevant marketing strategies, in an attempt to increase the loyalty of their shopper base.

ACNielsen | ShopperTrends can be used as a foundation for such partnerships. ShopperTrends allows retailers to recognize their strengths and weaknesses and develop appropriate strategies to secure a larger share of consumers’ spend.

ShopperTrends provides the only consistent,

global segmentation of shoppers available

Store equity - the key to loyal shoppers

To win the battle for loyal shoppers, retailers must market their banners and their brands - in addition to efficiently managing their processes. Turning a store into a respected and trusted brand with attractive and established values will be the key to winning the battle.

ACNielsen has developed the Store Equity Index, the key measurement of shopper loyalty. This has been developed based on ACNielsen's proprietary measurement technique, Winning Brands®.

Store Equity measures the response to everything a customer hears, sees and experiences during a store visit. It covers the tangible and the intangible, including range, price, promotion, advertising, service levels and ambience, amongst others.

Retailers that grow their Store Equity increase their chances to win the battle for loyal shoppers.

ShopperTrends provides a unique measure of Store Equity and allows you to generate strategies for the future with the help of ACNielsen | Winning Brands’ proprietary Foresights module.

In 50 countries, across all outlets

ACNielsen | ShopperTrends is designed to provide an in-depth understanding of consumer shopping patterns across different trade sectors, from hypermarkets and supermarkets to traditional wet markets and mom and pop shops.

Across the world, this allows retailers to compare the relative level of development of each country as well as quantify the potential for development.

Advanced modelling techniques are used to identify the underlying drivers behind shoppers' choice of trade sector. By understanding which factors are most important to shoppers, retailers can ensure their strategies are tailored to meet their shoppers' most important requirements.

Customised reports especially for you

ACNielsen | ShopperTrends is available in a number of formats, including:

• Individual country reports
• Regional summary of key comparisons
• Full regional report

For more information, contact your local ACNielsen client service representative.