| A global leader in media and marketing information, the VNU group has leading market positions and recognized brands in marketing information, media measurement and business information. Our understanding of consumer attitudes and behavior provides an unbeatable resource for understanding the verticals you analyze. Operating in over 100 countries around the world, VNU has many leading brands considered the industry standard in their areas of specialty:
- Consumer Packaged Goods market tracking
- TV audience measurement
- Book, movie and video sales
- Consumer Internet usage
- Lifestyle demographic segmentation
- Consumer Generated Media (CGM)
Consumer Packaged Goods market tracking
- Strategic Planner Financial Services US
The Strategic Planner Financial Services US covers the sale of Fast Moving Consumer Goods through the retail channel. The information is collected from Grocery, Drug and Mass Merchants by capturing check-out scanner data in the United States and local markets.
Your organization will rapidly gain insights into a manufacturer’s sales figures, price, volume, promotion and distribution measures.
- Strategic Planner Financial Services Europe
Strategic Planner Europe covers the top European categories across the big 5 economies of Europe (comprising 80% of the sales of the European Community). The information is collected via in store check-out scanners and audit.
The big 5 European markets are included: France, Germany, Great Britain, Italy and Spain. Product detail include, total Category and Manufacturers in those categories with Brand level detail enabling insights into value, volume, promotion and distribution.
- Strategic Planner Financial Services Latin America/Asia Pacific
With ACNielsen’s presence in over 100 countries, we can leverage the extensive network of local professionals and report on data in any of these countries. We’ve taken a t argeted approach with an initial focus on the larger countries and emerging markets ( Brazil, Mexico, Russia, China, India, etc.).
ACNielsen reports data on a category, manufacturer and brand level to provide you with the necessary detail for your analyses.
- Convenience Planner
The Convenience Planner service provides insights into the US Convenience channel with strategic relevance for institutions interested in the beverage, snack, candy, and tobacco categories.
The underlying data for this channel is obtained from both scanning-equipped retailers and audited chain convenience stores. Samples are drawn from the universe of scanning-equipped and audited chain convenience stores and are projected to the universe of chain convenience stores.
- Weekly Beer
ACNielsen’s weekly beer deliverable includes a Total US read as well as all available Scantrack Major Markets (42 regions). This service enables on-going measurement of the key performance indicators including sales figures, price, volume, promotion and distribution on categories, manufacturers and brands.
- Liquor Channel
ACNielsen’s Liquor Channel offering provides critical coverage of Beer, Wine and Spirit sales. The Liquor channel represents approximately 25% of total Beverage Alcohol category sales annually across all off-premise channels.
ACNielsen LiquorTrack is the only service in the industry providing critical market-level information for this large and important channel.
Our market level methodology enables us to give a national and local market read on the Liquor Channel in the US.
- Label Trends: Health and Wellness
ACNielsen LabelTrends provides your organization with a means to identify and track key health and wellness trends within the consumer packed goods industry.
Your organization will rapidly understand which Health & Wellness claims are most successful, analyze the underlying health of brand/item vs. competition, determine source of volume/share gains or losses, gain in depth understanding of the latest trends in the Health & Wellness arena.
- Wal-Mart
The ACNielsen Homescan panel of 125,000 Households provides the foundation for a quality Wal-Mart solution. Panelists shop in over 90% of Wal-Mart stores and 80% of panelists shop in Wal-Mart. Validations confirm that the Homescan panel provides the best available read of categories and brands in Wal-Mart and all categories/brands have been qualified by our Manufacturing clients.
Total Wal*Mart integrated with Total US AOC is delivered via preconfigured reports.
- Homescan
ACNielsen has a team of experts in both our analytics group and our Homescan group who are aligned to the needs of our financial service clients.
Our clients tap into our Homescan panel of 125,000 panelists to understand channel dynamics and consumer purchase behavior across the traditional FDM channels as well as Club Stores, Dollars Stores, Home Improvement, and Specialty Stores.
- Custom Research
ACNielsen’s Customized Research’s primary business is multi-country research, set up to service global clients with domestic and international research requirements, and provide a single point of service. They bring global or regional projects to a local level and then coordinate with the local ACNielsen research operations in 110 countries to provide the client with seamless service delivery and local insight, within a global strategic framework
- Executive Perspective- Insights by the VNU group of companies
Executive Perspective (EP), a unique, new information service developed for senior executives who shape their company's strategies in the consumer packaged goods (CPG) and retail industries. EP was created based upon a need in the marketplace for an independent, forward-looking and thought-provoking perspective on events and emerging trends impacting your businesses. Each EP report draws on the expertise of our powerful global brands such as; ACNielsen, Homescan, Spectra, Bases, TDLinx, Claritas, MRI, Custom Surveys, BuzzMetrics, as well as insights and commentary from industry experts across our business media publications, including Progressive Grocer, Convenience Store News, Adweek, Brandweek, and more.
The service is comprised of close to 30 Topical Reports(6-8 pages- recent report on “Organic/Good for You”) and Executive Alerts(2-4 pages) annually on news and information relevant to the CPG industry.
Media Measurement
- TV audience measurement
- Nielsen Media Research/ National and Local Television Ratings
- Monitor Plus- Advertising Expenditure tracking
- Book, movie and video sales
- VideoScan
- BookScan
- SoundScan
- Consumer Internet usage
- Consumer Generated Media (CGM)/ Online Consumer Buzz
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