| In-Store Insights in a Flash
A current view into the store conditions
that matter to you
A significant part of any marketing budget is dedicated to trade promotions and merchandising efforts. But how do you get timely and actionable insights on whether these dollars are being optimized?
By conducting a Flash Audit with Market Decisions, you can:
- Increase Return-on-Investment by ensuring presence of promotions
in-store or on-premise
- Enable Regional Sales Managers to track and manage promotions at the store level
- Provide Research with post-hoc promotion tools to correlate sales with promotion presence
- Identify and address point-in-time out-of-stock issues
- Validate compliance against your promotional plans
- Explore and answer any other time sensitive business questions that matter to you
At an individual store level (with
store location and optional TDLinx information*), you can now track
display presence, price,
out-of-stocks or any other relevant information you need. You simply tell us the key questions, the time period and the stores you want audited, and through our Flash technology, you'll receive secure, online access to store level reports and insights within hours of collection! You can choose to leverage this technology as a stand-alone audit or as an add-on to our Custom Observation Service.
Given the importance of trade promotions and merchandising to your success, can you afford to miss the real-time knowledge of what is happening in stores?
Key Benefits
- Gain immediate feedback on
specific event performance
- Identify and fix issues in
underperforming stores
- Manage and adjust performance
estimates during key events
- Uncover and address out-of-stock issues
- Benchmark successes to improve
execution of future events
- Improve sales planning by linking
to store-level data
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