| A comprehensive review of your Spirits with the highest quality standards in the industry
In June 2006, approximately 3,550 statistically drawn establishments were audited for various conditions. The sample represents 40 markets with over 98,000 establishments selling distilled spirits. On-premise universe and key trade channels were defined by pre-eminent TDLinx industry standards. Sample creation was developed by world-class ACNielsen Measurement Sciences professionals. The audit is deliverable via a NITRO-accessible Workstation database or via Excel. Reports provide results by each market, as well as within each market.
170 brands* in 40 markets**
Each market reports statistically relevant results at both aggregate and individual market levels. Market levels report both total and trade-class performance. Spirit Segments include:
- Bourbon
- Gin
- Irish Whiskey
- Premium Liqueurs
- Rum
- Scotch
- Single Malts
- Sparkling Wine
- Tequilas
- Vermouth
- Vodka
*See Appendix A for a complete listing of on-premise brands.
**See Appendix B for a complete listing of on-premise markets.
Trade Channels within each market:
- Dining (including fine vs. casual)
- Bar/Nightclub
- Lodging
- Recreation
- Key retailers
Measures consumer observable or short bartender interview:
- Back bar distribution (all brands)
- Well distribution (selected brands)
- Menu mention (all brands)
- POS presence (selected brands)
Note: Where available, ACNielsen Liquor market definition used. Otherwise, Scantrack market definitions excluding non-core state counties.
ACNielsen's Annual On-Premise Audit gives you:
- Unique insights into your competition's distribution, by brand
- Comparison of Back bar vs. Well distribution, for
selected brands, to help identify distribution opportunities
- Ability to aggregate information by retail chain to review major national accounts
- Nitro-accessible database for easy business analysis (Microsoft Excel also available)
Appendix A: 2006 On-Premise Brands
Type
Bourbon
Bourbon
Bourbon
Bourbon
Bourbon
Gin
Gin
Gin
Gin
Gin
Gin
Gin
Gin
Irish Whiskey
Premium Liqueurs
Premium Liqueurs
Premium Liqueurs
Premium Liqueurs
Premium Liqueurs
Premium Liqueurs
Premium Liqueurs
Premium Liqueurs
Premium Liqueurs
Premium Liqueurs
Premium Liqueurs
Premium Liqueurs
Premium Liqueurs
Premium Liqueurs
Rum
Rum
Rum
Rum
Rum
Rum
Rum
Rum
Rum
Rum
Rum
Rum
Rum
Rum
Rum
Rum
Rum
Rum
Rum
Rum
Rum
Rum
Rum
Rum
Rum
Rum
Rum
Rum
Rum
Rum
Rum
Rum
Rum
Rum
Scotch
Scotch
Scotch
Scotch
Scotch
Scotch
Scotch
Scotch
Single Malts
Single Malts
Single Malts
Single Malts
Tequilas
Tequilas
Tequilas
Tequilas
Tequilas
Tequilas
Tequilas
Tequilas
Tequilas
Tequilas
Tequilas
Tequilas
Tequilas
Tequilas
Tequilas
Tequilas
Tequilas
Tequilas
Tequilas
Tequilas
Tequilas
Tequilas
Tequilas
Tequilas
Tequilas
Tequilas
Tequilas
Tequilas
Tequilas
Tequilas
Tequilas
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Vodka
Sparkling Wine
Sparkling Wine
Vermouth
Vermouth
Vermouth
Vermouth
Vermouth
Vermouth
Vermouth
Vermouth
Vermouth
Vermouth
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Brand
Jack Daniels Black
Jim Beam (White Label)
Knob Creek
Makers Mark
Woodford Reserve
Beefeater (Dry Gin)
Bombay (Dry Gin)
Bombay Sapphire Gin
Citadelle
Hendricks
Plymouth Gin
Tanqueray
Tanqueray 10
Jameson
Amaretto Di Amore
B & B
Baileys
Benedictine
Chambord
Cointreau
Disaronno
Drambuie
Grand Marnier
Jagermeister
Kahlua
Southern Comfort
Starbucks Coffee Liquer
Starbucks Cream Liquer
10 Cane Rum
Bacardi 8
Bacardi 151
Bacardi Big Apple
Bacardi Coco
Bacardi Grand Melon
Bacardi Gold
Bacardi Limon
Bacardi O (Orange)
Bacardi Razz
Bacardi Select
Bacardi Superior
Castillo Silver
Captain Morgan Orig Spiced
Captain Morgan Parrot Bay
Captain Morgan Parrot Bay Pineapple
Captain Morgan Parrot Bay Mango
Captain Morgan Parrot Bay Passion Fruit
Captain Morgan Private Stock
Captain Morgan Silver Spiced
Captain Morgan Tattoo
Cruzan Estate Dark Rum
Cruzan Estate Light Rum
Cruzan Coconut
Cruzan Citrus
Curzan Orange
Cruzan Raspberry
Malibu Mango Flavor
Malibu Passion Fruit
Malibu Pineapple Flavor
Malibu Original
Mount Gay Eclipse
Myers's Dark
Oronoco
Chivas Regal 12 YR
Dewar's White Label
Dewar's 12
Dewar's Signature
J & B Rare
Johnnie Walker Red
Johnnie Walker Black
Johnnie Walker Aged Blue
Glenfiddich 12 Yr.
Glenlivet 12 Yr.
Macallan 12 Yr.
Glenmorangie 12 Yr.
1800 Anejo
1800 Reposado
1800 Silver
Cazadores Anejo
Cazadores Blanco
Cazadores Reposado
Corazon Silver
Corazon Reposado
Corazon Anejo
Corzo Anejo
Corzo Silver
Corzo Reposado
Don Julio Silver
Don Julio Reposado
Don Julio Anejo
Gran Centanario Anejo
Gran Centanario Plata
Gran Centanario Reposado
Herradura Anejo
Herradura Reposado
Herradura Silver
Jose Cuervo Black Medallion
Jose Cuervo Especial (Gold)
Jose Cuervo Traditional
Patron Reposado
Patron Anejo
Patron Silver
Sauza Conmemorativo
Sauza Hornitos
Tres Generaciones Anejo
Tres Generaciones Silver/Plata
Absolut 80
Absolut Apeach
Absolut Citron
Absolut Mandrin
Absolut Raspberri
Absolut Vanilia
Level (By Absolut)
Belvedere
Chopin
Ciroc
Effen
Finlandia
Grey Goose
Grey Goose L'Citron
Grey Goose L'Orange
Grey Goose La Vanilla
Hangar One
Hangar One Citron
Hangar One Lime
Hangar One Mandarin
Hangar One Raspberry
Ketel One Original
Ketel One Citroen
Pravda
Seagrams Green Apple
Skyy Orange
Skyy (Original)
Skyy Citrus
Skyy Vanilla
Skyy Melon
Skyy Berry
Skyy 90
Smirnoff 80
Smirnoff Black Cherry Twist
Smirnoff Citrus Twist
Smirnoff Orange Twist
Smirnoff Raspberry Twist
Smirnoff Vanilla Twist
Smirnoff Green Apple Twist
Smirnoff Cranberry Twist
Smirnoff Watermelon
Smirnoff Strawberry
Smirnoff Lime
Stolichnaya 80
Stolichnaya Blueberry
Stolichnaya Citros
Stolichnaya Elit
Stolichnaya Ohranj
Stolichnaya Razberi
Stolichnaya Vanil
Tito's
Vox
Vox Raspberry
Martini & Rossi Asti
Moet Chandon
Cinzano Dry
Cinzano Sweet
Gallo Dry
Gallo Sweet
Martini & Rossi Dry
Martini & Rossi Sweet
Noilly Prat Dry
Noilly Prat Sweet
Stock Dry
Stock Sweet |
Appendix B: 2006 On-Premise Markets
Atlanta
Austin
Baltimore
Boston
Chicago
Cincinnati
Cleveland
Connecticut
Dallas
Delaware
Denver
Detroit
Houston
Indianapolis
Jacksonville
Kansas City
Las Vegas
Los Angeles
Louisville
Miami
Milwaukee
Minneapolis
New Jersey
New York
Rockland/Orange/Dutchess Counties in NY
Orlando
Philadelphia
Phoenix
Pittsburgh
Portland
Providence
Sacramento
San Antonio
San Diego
San Francisco
Seattle
St. Louis
Tampa
Upstate NY (Albany, Buffalo-Rochester and Syracuse)
Washington D.C.
For more information, contact your
ACNielsen Market Decisions representative
at 800-248-2770.
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