| A significant part of your budget is spent on trade promotion. But if you’re like most manufacturers, you don’t feel comfortable these dollars are being used effectively. Given the quickness with which special events come and go, it has been difficult to determine the effectiveness of your in-store promotions. Now, with In-Store Promotion Tracker, you can see how your promotion is being executed in real time and analyze performance after the event—so you can rest easy that your promotions are performing, and make adjustments when they aren’t.
By auditing 8,000 actual store locations during key promotion event periods,
In-Store Promotion Tracker delivers
web-based reports on promotions during a predetermined timeframe preceding a holiday or special event. Now you can
confirm display presence, store location, price and whether it is a manufacturer
or retailer-driven promotion from your desktop.
Use In-Store Promotion Tracker to track compliance and store results against past promotions, estimate projected sales performance against your targets, pinpoint retail outlets that have better response rates, and focus your resources on outlets that are underutilizing support materials.
Given the importance of trade promotions to your success, why wouldn’t you want real-time knowledge of what is happening in stores? Don’t launch another event
promotion without this critical information.
Real-time event management
- Immediate feedback on in-store
event performance
- Identify and fix issues in
underperforming stores
- Manage and adjust performance
estimates during key events
Post-event analysis
- Understand actual store-level
performance
- Improve sales planning by linking to store-level data
- Benchmark successes to improve
execution of future events
Upcoming events/holidays
- Super Bowl
- Valentines Day
- Easter
- Memorial Day
- Independence Day
- Labor Day
- Thanksgiving Day
- Christmas Day
For more information, contact your
ACNielsen Market Decisions representative
at 800-248-2770, or visit our web site at www.acnielsen.com/marketdecisions
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