Help consumers find your products over the Internet

According to a study conducted by Forrester Research, half of all respondents indicate that they browse a manufacturer’s website to locate a retailer that carries a specific product. Now you can direct consumers to the stores that carry your product and build consumer loyalty in the process. ACNielsen’s web-based ItemFinder service satisfies the consumer’s “where to buy” needs simply, quickly and economically, with no added resources.

ItemFinder combines weekly ACNielsen store-level consumption data and TDLinx¨ retail location data across over 38,000 retail stores in the food, drug, mass, dollar and liquor channels to satisfy the consumer’s zip code-based searches. With ItemFinder, store locations carrying the products are provided to the consumer sorted by proximity distance with links to maps from Google and Yahoo. In addition, you gain valuable insights from the monthly reporting about product and geography searches so you can make better product distribution decisions.

ItemFinder gives you:

• Over 38,000 stores across the Food, Drug, Mass, Dollar and Liquor channels with options for customer-provided data.
• Quarterly, monthly or semi-monthly updates.
• Stores returned from searches based upon item sales.
• The ability to change UPCs with each update.
• Consumer search activity reported monthly.

ItemFinder helps you:

• Reduce costs in handling customer service inquiries of “where to buy”.
• Build loyalty among web savvy consumers by servicing them in their channel of choice.
• Create an interactive component to your website.
• Tie-in to online/offline advertising programs.