LiquorTrack is the only service in the industry providing critical
market-level information for this large and important channel.
Enhanced markets now include: Atlanta, Boston, Denver, New
Jersey, Minneapolis, New York City and Miami.

Did you know?

• The overall Liquor channel represents approximately 25% of total Beverage Alcohol category sales annually across all off-premise channels.
• The seven improved individual Liquor markets provide a significant increase in volume above existing Total U.S. Food/Drug channel measurements—a +64% increase for Spirits, +26% for Wine and +14% for Beer.
• Within a ranking of the top 10 individual markets currently measured by ACNielsen across Food, Drug, Liquor and Convenience channels, eight are Liquor in the case of Spirits, five in the case of Wine and four in the case of Beer.

The new and improved LiquorTrack:

• Measures the entire liquor store universe within each market as defined by TDLinx.
• Increases sample sizes by +50% overall, with representation of
  critical independents as well as key chains.
• Utilizes a superior projection design using U.S. Census data
  Liquor store ACVs.

LiquorTrack provides the following for manufacturers and distributors:

• Critical channel coverage of Beer, Wine and Spirit sales.
• Measurement of your own and competitive activity.
• Retail pricing and distribution levels.
• Display execution levels during key holiday periods.
• Actionable data for regional retailer presentations.