Liquor Channel information that accurately reflects
the retailer's marketplace

ACNielsen LiquorTrack account-level services provide the most complete chain-level information for alcohol beverage categories—including mixers. Now available for many of the key liquor chains across the U.S., these account-level offerings are census aggregates that allow you to manage/track your brand performance for the key liquor chains in the channel. Now manufacturers and distributors have the level of detail necessary to implement successful category management and micro-marketing initiatives.

Available for the following retailers:

LiquorTrack account-level services gives you:

• Census detail to evaluate marketing tactics on a store-by-store basis.
• Complete volumetric fact set to establish a common frame of
  reference for category management implementation.
• The option to output data to your existing database or
  to a spreadsheet.
• Compatibility to all ACNielsen NITRO deliverables to
  enhance analytic and strategic insights.

Liquor Track ALS helps you to:

• Evaluate your sales performance in specific liquor
  store chains in the U.S.
• Pinpoint channel opportunities by comparing your
  performance across grocery, supercenter/mass
  merchandiser, drug, convenience and liquor channels.
• Apply category management applications in the liquor channel.
• Build stronger retailer relationships with fact-based selling..