| Understand and manage product assortment focused on the local consumer
What variety is appropriate for your customers? What pricing is required for all focal items? What promotions produce the best results in neighborhood A vs. neighborhood B? How do you measure the impact
of product, promotion, and price decisions, and make store level adjustments as
needed? ACNielsen developed Local Market Planner to measure performance over time, providing insights at a level of granularity required to enable local strategic development.
Local Market Planner offers:
- Flexible store cluster definitions based
on store attributes from both VNU and
the retailer.
- Proximity based store clusters defined as “x”miles from a focal store or other location.
- Direct importing of Spectra defined
geo-demographic store clusters.
- Relevant competitive store clusters to benchmark performance.
- Product alignment with retailer and other ACNielsen solutions leveraging ACNielsen’s RDH capability.
- Insights delivered over the web through the ACNielsen Answers portal, side by side with other ACNielsen web solutions.
- Comprehensive Report Suite provides actionable insights immediately—
at the store cluster level.
Local Market Planner helps you:
- Drive competitive pricing structures vs. immediate
competition.
- Focus promotional activity on local consumer demand.
- Identify opportunities for product and service expansion.
- Monitor impact of competitive store openings or
local events.
- Capitalize on investment in Spectra-based
geo-demographic store clustering.
Today’s customers are demanding a more personal shopping experience. Reacting to ever expanding options, retailers must now shift their strategic focus to individual stores and their neighborhoods. Local Market Planner helps make this possible. |
