| The first account-level information for the office supply channel
The office supply channel is one of the most successful new retail formats—and for good reason. With the upsurge of a home-based workforce and an expanded back-to-school shopping season, office supply stores equip more than the conventional office environment. And with expanded offerings outside the traditional office product set, access to this data has never been more important.
ACNielsen is pleased to announce the addition of office supply stores
to our channel coverage, offering account level data to help you manage your business. Office Depot offers a wide selection of office supplies and paper products, as well as fast moving consumer goods such as beverages, candy, batteries and film.
Office Depot Account-Level Information gives you:
- Total Office Depot Census Trading Area;
- Causal information including feature and display data;
- One year of back data beginning 6/12/04.
Office Depot Account Level
Information helps you:
- Track the performance of your products and those of your competitors’ in the second largest office supply retailer.
- Enable effective category management programs to drive positive business
performance.
- Gain insight into assortment, pricing, promotion and new item performance for more effective tactical decision-making.
Office Depot Facts & Figures:
- Second largest office supply retailer
in the US.
- Increased North American retail sales 5% to $6 billion in 2004.
- Currently operates in over 1,000 stores in 49 states.
- Continued plans for growth with new store openings.
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