Planning Profitable Promotions

The promotion planning process is a costly, complex and time-consuming task. Designing, retrieving and formatting data can often take weeks.

With Promotion Planner, a quick and easy approach to planning promotions is now available.

Leveraging your existing databases, Promotion Planner accesses extensive historical information on past promotions. This allows you to spend more time planning promotions and less time retrieving and formatting data. Using your own proprietary cost information, you can perform "what if" comparisons on past promotion performances to ensure the most successful launch. Promotion Planner also allows you to compare multiple programs simultaneously, saving you valuable time and money. Promotion Planner gives you the category expertise to know what works and what doesn't and helps you maximize promotion dollars and ROI.

Promotion Planner gives you:

• A streamlined planning process, which helps evaluate historic promotion performance, simulates scenarios and maximizes promotion ROI
• A summary report to aid in comparing across various promotion scenarios
• The ability to add case price and margin information to enhance your promotion analysis
• Easy-to-use NITRO/Excel-based tools

Promotion Planner helps you to:

• Improve promotion planning efficiency to generate increased sales and profitability.
• Leverage extensive historical information to save time designing, retrieving and formatting data.
• Compare multiple programs simultaneously to gain valuable insights into your planning.
• Define a process for planning promotions and expedite the planning process from weeks to days.
• Enable effective category management through useful joint promotion planning sessions between manufacturers and retailers.