Retail Account Reports (RARs) provide the tools to gain a competitive edge -- chain-by-chain and market-by-market. Accessing weekly sales volume and causal information, sales and marketing organizations can track performance, evaluate the relative impact of distribution, merchandising and promotional efforts and execute the appropriate response.

Profitable category management is a common goal toward which both manufacturers and retailers strive. To facilitate this effort, Retail Account Reports offer account-specific information as defined by SCANTRACK® Major Market geographic boundaries. With full fact sets including baseline and incremental sales reporting, Retail Account Reports establish a common frame of reference for category management implementation across retail chains and geographic markets.

In addition, Retail Account Reports integrate with ACNielsen software applications, including ACNielsen Sales Advisor and Opportunity Explorer.


Provides Insight Into:

• What impact do my in-store promotions have on product sales, and how does this differ across retailers and across markets?
• How effective was the display I produced last month in support of my new product introduction?
• Which chains in a market represent opportunities to increase distribution, and what is the sales potential for each?

Especially Useful For:

• Sales and marketing professionals can more effectively allocate human and financial resources between and within geographic areas.
• Sales managers can identify selling opportunities by market and by retailer.

Key Business Benefits:

• Maximize the impact of merchandising and promotions by evaluating program execution and effectiveness at the local level.
• More profitably manage marketing resources by identifying retailers with high/low performance or other exceptional results within a marketplace.
• Strengthen retailer relationships by developing actionable business reviews and employing category management techniques.