ACNielsen SCANTRACK Services are the recognized industry standard for scanner-based marketing and sales information, gathered weekly from a sample of more than 4,800 stores representing more than 800 retailers in 52 major markets. Providing basic tracking information at multiple levels ranging from category-level total U.S. all-outlet sales volume to single item performance in one market, SCANTRACK establishes the common language needed to facilitate product business reviews, sales meetings and market analyses. ACNielsen provides customers with the ability to monitor performance trends and evaluate price and promotion effectiveness by tracking and forecasting non-promoted as well as promotional product movement.

ACNielsen SCANTRACK Services comprise the following:

• SCANTRACK Basic Services, providing detailed product movement and merchandising information for food stores and food/drug combos
• Procision, adding the breadth of drug stores and mass merchandisers to SCANTRACK food store information
• C-Store Plus, giving even more market intelligence by adding convenience store sales and causal information to the SCANTRACK Portfolio

SCANTRACK Provides Insight Into:

• Which markets represent the greatest sales growth opportunities for my brand?
• What was the sales impact of the last TPR that I took?
• How much lift does a display generate versus an ad?
• How successful is my merchandising strategy?

SCANTRACK is Especially Useful For:

• Executive and marketing managers can utilize SCANTRACK data to conduct high-level reviews, analyze business trends and evaluate product performance and formulate competitive strategies.
• Researchers can generate "what if" scenarios looking at alternative pricing, promotion, timing, assortment, brand mix and brand depth options, helping management derive optimal strategies.
• Sales personnel can assess the competitive environment and offer retailers specific suggestions for improving category performance.

Key Business Benefits:

• Present actionable management recommendations and sales forecasts, confident in the quality, accuracy and timeliness of the underlying information and analyses.
• Capture activity from multiple types of retail outlets for a complete picture of sales trends and consumer shopping patterns.
• Identify the "why" as well as the "what" behind changes in product sales to fine-tune marketing strategy.
• Change executional details to improve performance during a promotion or new product launch, thanks to rapid data turnaround.