ACNIELSEN SCANTRACK IN-STORE CONDITIONS (NSIC) SERVICE conducts custom store observation studies across all markets and all outlet types, providing manufacturers with visually verified information about brands, categories, retail execution and the competition.

Only ACNielsen SCANTRACK In-Store Conditions Service links custom observation to actual sales movement, accurately demonstrating cause and effect. Audits are available each and every week, giving ACNielsen consultants unique insights into retail practices.

Specially trained personnel perform on-site observations to assess factors impacting sales and promotion performance such as existence of displays, display position and prominence, inventory levels, out-of-stock occurrences, number of shelf facings and adjacency to competitors.


SCANTRACK In-Store Conditions Service Provides Insight Into:

• Are my product displays set up at the recommended time and location?
• How many facings are allocated to my brand, by trade channel?
• How does competitive activity impact my product's performance?
• Are inventory levels adequate at the onset of my product's peak seasonal period?
• In which markets or channels are out-of-stocks problematic?

SCANTRACK In-Store Conditions Service Especially Useful For:

• Marketing managers can determine the root cause of promotion-driven sales variances by confirming compliance to promotion execution.
• Sales personnel can prepare for account reviews and negotiate improved facings based on actual dollar velocities per unit stocked and product performance.

Key Benefits:

• Provide insights into store activities not found in standard research reports, through the use of custom observations.
• Enhance decision-making ability with a new dimension to scanning data that enables managers to match in-store observed causal to actual sales for a more comprehensive understanding of the factors influencing sales trends.
• Gain visual confirmation of trade promotions to verify proper execution.
• Investigate suspected condition problems at the store level to develop practical corrective plans.
• Ensure successful new product launches by tracking promotion compliance.
• Assist retailers with assortment decisions by supplying information that relates market share to shelf space allocation.