| SCANTRACK Key
Account Causal enhances promotion management efforts by tracking
pricing, distribution and expanded feature and display detail
on a weekly basis. This is a valuable tool for determining
account-specific promotion execution levels for over 200 individual
accounts within SCANTRACK Major Markets-many not available
as Retail Account Reports.
SCANTRACK Key Account
Causal enables managers to understand exactly how each account
supports a product or brand on an ongoing basis.
Purchase options include:
- Feature Facts Only
- Display Facts Only
- Display and Feature Facts
- Feature Detail Facts
- Price and Distribution Facts
Provides
Insight Into:
- What level of support is an account giving my brand versus
my competition?
- Are my promotional dollars getting the quality of chain
participation I need to meet my goals?
Especially
Useful For:
- Marketing Managers Can Create Competitive Promotion Strategies
And Effectively Allocate Promotion Dollars.
- Marketing And Sales Professionals Can Monitor And Evaluate
Competitive Merchandising Executions And Assess Regional
Responsiveness To Promotions.
Benefits:
- Efficiently allocate incremental promotional funds by
evaluating merchandising vehicles and level of support received.
- Create more effective promotions by tracking competitive
pricing and promotional activity.
- Improve future merchandising programs by implementing
an account review process.
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