| Focus on the Store
Today’s most successful retailers and manufacturers recognize that earning consumers’ loyalty demands comprehensive product and promotion strategies that are highly relevant to consumer needs and are flawlessly executed where it matters most—The Store. Yet many companies have limited or no visibility to in-store conditions and how they affect consumer demand. What kind of view do you have?
Focus on Specifics
ACNielsen Scantrack StoreView provides a more granular view into the specifics of what’s selling where, why and to whom. It enables you to view store level information from a different, more relevant and local perspective—providing you the opportunity to customize and optimize precise strategies and execution.
ACNielsen Scantrack¨ StoreView Capabilities:
- A single integrated store clustering database
- Basic & advanced metrics—Units,
dollars and price, baselines, custom equivalencies, price promotion effects,
out of stocks, and lost sales
- Retailer specific results of program and operational tactics
- Dynamic retail store clustering by store
format, location, demographic, behavior, and customizable organizational attributes
- Ad-hoc & syndicated reporting capabilities via ACNielsen Answers¨ & NITRO
Scantrack StoreView provides comprehensive store attributes to ensure store cluster insights are relevant and actionable:
- Consumer attributes leveraging licensed Spectra lifestyle, demographic and
optimized consumer demand clusters
- Organizational attributes capable of mirroring retailer ad zones and planograms along with your own sales territories,
distribution centers and DSD routes
- Physical store attributes leveraging licensed TDLinx including ownership, location, latitude/longitude, square footage, and department presence
- Performance attributes identifying total store sales trends, behaviors and
product mix traits
Scantrack StoreView enables you to uncover and act on profitable drivers of consumer demand, providing insights to help:
- Localize assortment and merchandising
- Reinforce your retailers’ store segment messaging
- Tailor promotions and store allocations
to proven demand
- Close consumer demand
opportunity gaps
- Identify or quickly copy hot sales trends
Scantrack StoreView enables you to anticipate and avoid the inhibitors of consumer demand, providing insights to help:
- Reduce chronic out-of-stock occurrences
- Fix authorized item voids and planogram compliance issues
- Optimize competitive price gaps
- Address slow or incomplete new item distribution
- Avoid promotion execution disjoints
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