Cross-Category Analyses Made Easy

From understanding cross-category interactions to reviewing category adjacencies to setting strategy for your products, ACNielsen Strategic Planner can help you identify key insights for success. And Strategic Planner makes it easy and affordable.

ACNielsen Strategic Planner is a single, syndicated database containing total U.S. channel information plus over 120 syndicated regions and markets across all product categories. The single database allows you to move quickly across markets and categories without accessing multiple data sources. The syndicated category definitions make evaluating large amounts of data affordable. Ongoing subscriptions to all or "slices" of the Strategic Planner database are available utilizing ACNielsen Workstation Information*Server/NITRO. One-time access to smaller selections of information is also available through the ACNielsen Service Bureau. Mix and match ongoing versus Service Bureau delivery based on your individual needs.

Strategic Planner gives you access to any combination of:

• Total U.S. Grocery, Drug, Mass channels
• Government-defined regions
• 120+ syndicated markets
• Specialty markets such as Ethnic
• Department or category views based on ACNielsen blue book product hierarchy Strategic Planner contains:

Strategic Planner contains:

• Over one million UPCs
• 150 product characteristics (varies by product set)
• 27 standard facts which can expand to over 200 with the use of the custom data dictionary
• 3 years history with weekly data and four-week cumes
• Updates every four weeks

Strategic Planner helps you to:

• Easily create cross-category analyses to evaluate trends and adjacency issues.
• Quickly pinpoint the sales performance of potential merger and acquisition candidates.
• Thoroughly evaluate new product development opportunities.
• Affordably review secondary and competing category performance.
• Strategically identify product segments through the use of enhanced characteristics