| Trading Areas
provide chain level sales and Assortment and In-store Space information based
on custom geographic definitions provided by the retailer,
including a definition of the retailer's competitive set.
By allowing manufacturers to view business issues from the
retailer's vantage point, Trading Area reporting ensures retailer
endorsement and facilitates productive collaboration between
trading partners.
With full fact sets
including baseline and incremental sales volume, these custom,
retailer-defined Trading Areas help manufacturers build stronger
retailer relationships and better manage communication by
establishing a common frame of reference for discussions and
negotiations.
Sample-Based Trading Areas represent a cost-effective solution
for customers interested in driving topline strategic decisions.
Census Trading Areas provide a wealth of detail that sales
and marketing managers can use to review and evaluate marketing
tactics on a store-by-store basis.
In addition, Trading Areas integrate with ACNielsen software
applications, including ACNielsen Sales Advisor and Opportunity
Explorer.
Provides Insight Into:
- Am I getting my fair share of the category at an account?
- How can I build volume through category management?
- Can I get a better return on my promotional investment
by paying the retailer only for cases moved?
- How can I effectively compensate my sales force for their
efforts?
Especially
Useful For:
- Sales managers can more accurately identify and address
customer needs.
- Sales personnel can collaborate with retailers to execute
category management initiatives.
Key Business
Benefits:
- Provide added value to retailers with customized views
of the retailer's competitive landscape.
- Manage trade spending more efficiently by utilizing retailer-focused
data to quantify the profitability of Assortment and In-store Space and
promotional programs.
- Ensure accurate payments when implementing pay-for-performance
promotions. (Census version)
- Track and evaluate sales force performance and implement
more equitable sales force compensation programs. (Census
version)
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