| Store-Level Trading
Areas feature 11 pre-formatted reports that provide key sales
and pricing information for a total trading area and on a
store-by-store basis. A cost-effective method for assessing
store-level opportunities, Store-Level Trading Area reports
improve sales force efficiency by pinpointing areas that require
more intense attention.
In today's competitive
marketplace, successful selling requires managing the business
down to the store level. ACNielsen 's issue-oriented report
formats highlight key performance areas, including:
- Manufacturer Productivity
- UPC Ranking
- Development Opportunity (Data)
- Development Opportunity (Quadrant)
- Item Development Opportunity
- Distribution Opportunity
- Item Distribution Opportunity
- Distribution Assurance-Top 20
- Distribution Assurance-By Store
- New Product Category Impact
- Stores Scanning
- Weekly Stores Scanning
Available in hard
copy or electronic format, these retailer-accepted, store-specific
reports help sales managers meet volume and profitability
objectives.
In addition, store-level information can be delivered via
a full database. Featuring a full custom category view with
nine facts, the store-level database option is valuable to
companies who prefer to manipulate their information in order
to meet key trading partner needs.
Provides Insight Into:
- At which stores do my brands perform the best, and what
are the underlying factors influencing performance?
- Do category sales vary widely from location to location?
- What is my total opportunity for each store and the entire
chain?
Especially
Useful For:
- Sales professionals can define and implement highly targeted
marketing tactics at the chain and store levels.
Key Business
Benefits:
- Develop strong manufacturer/retailer partnerships through
the application of customized, store-level category management
strategies.
- Generate incremental volume by identifying stores with
the greatest sales development potential.
- Increase sales force productivity by implementing a fact-based
methodology for prioritizing sales force efforts.
- Build distribution, monitor new product performance, optimize
assortment and develop competitive strategies on a store-by-store
basis.
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