| Measuring Hispanic and African-American Sales
The growing importance of ethnic segments can no longer be overlooked. Hispanics represent 12% of the U.S. population and are expected to more than double that growth in the next 50 years. Likewise, African Americans account for 12.7% of the population and yield a purchasing power of over $650 billion. In the past, lack of reliable ethnic data was a roadblock to actionable insights. Until now.
Target Track measures total ethnic sales by statistically decomposing sales by store and by ethnic group. Leveraging Spectra's demographic and trade area modeling expertise and ACNielsen's innovative modeling to weight UPC sales based on their development among ethnic consumers, Target Track can provide CPG marketers with the ability to evaluate ethnic vs. non-ethnic consumption patterns.
Target Track Helps You To:
- Understand total Hispanic and African American sales in Food, Drug and Mass (excluding Wal-Mart) channels
for superior coverage and data
analysis opportunity.
- Determine causal and baseline data facts to measure promotion and
distribution effectiveness at the
market and account level.
- Total U.S., 11 Hispanic and
13 African-American markets, Census-based Trade Areas
- Integrate completely with existing Scantrack® databases and NITRO for easy cross-market comparison.
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