| ACNielsen Syndicated
Trade Marketing Services generate pre-formatted reports that
digest consumer purchasing information and package it for
use by retailers and manufacturers. This data set encompasses
a large number of consumer measurements across over 1,000
product categories. This allows analysis at the individual
category level or across various categories.
As with all information
derived from Homescan, data capture activity is from all outlet
types including grocery, drug, mass merchandiser and warehouse
clubs.
Syndicated Trade Marketing Reports available today
include:
- Consumer*Facts Report
- Channel*Facts Report
- Account Shopper Profiler Report
- Consumer Marketplace Report
Provides
Insight Into:
- How often and in which channel do consumers purchase laundry
detergent?
- Demographically, how do my core shoppers differ from occasional
shoppers?
- Do components of sales and dollars per customer differ
by channel?
Especially
Useful For:
- Manufacturers can measure the impact of marketing plans
at the national, regional and local levels, as well as at
individual retailers.
- Retailers can make more knowledgeable decisions regarding
shelf space allocation and POP support.
Key Business
Benefits:
- Increase profitability with channel-specific marketing
and sales strategies.
- Identify opportunities to focus marketing efforts against
alternate channels of distribution.
- Achieve competitive advantage by identifying opportunities
for more effectively satisfying consumer needs.
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