| Powerful
and flexible reporting of RDH Data
CBP is a powerful
application that simplifies the practice of category management
by enabling efficient and flexible access to RDH (retailer-endorsed
definition of the category hierarchy) data. CBP features a
flexible interface with issue-driven analytics and integrated
charting.
Accessible from
any Internet connection via the ACNielsen
Answers portal, CBP allows you to quickly assess a specific
retailer’s performance in comparison with its competition,
using that retailer’s view of the marketplace. Focused
reporting in CBP provides quick answers to topline questions
and offers drill-down flexibility for more in-depth analysis.
With high-level “scorecards” and issue-driven
reports, CBP presents both snapshots and detailed perspectives
on overall sales, market share, distribution, pricing and
promotion information.
CBP allows retailers and their manufacturer vendor partners
to gain insightful answers to ongoing industry issues. With
a single view into many data sources, CBP is a sophisticated
tool that delivers intuitive information in a decision-ready
format. With more power than ever before, you can get comprehensive
information faster, in a user-friendly format, with unparalleled
flexibility. Empower your people with fact-based decision
making today!
CBP helps
you to:
- Regain lost market share and negative growth trends by
uncovering opportunities by category and trade area.
- Identify optimal promotional mix and improve promotional
effectiveness and efficiency.
- Quantify new opportunities in the marketplace (i.e.,
low-carb diets, store brands, new items, etc.).
- Understand top categories at Wal-Mart and establish ways
to compete.
- Identify key item voids and the associated dollar sales
gap.
- Compare price and distribution against the remaining
market.
- Improve productivity and strengthen business partnerships.
To learn more about
how you can benefit from CBP, please contact your ACNielsen
representative.
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