Gain insight into category dynamics and optimize
private label opportunities

The development and distribution of private label items continue to rise.
In 2003, 76% of all product categories carried private label brands and grabbed top market share in 227 categories! The Private Label Module in CBP®—Category Business Planner can help you optimize opportunities to expand sales in this growing business.

The Private Label Module puts powerful information in your hands
with three distinct reports:

1. Private Label Market Overview

• Isolate growing private label segments.
• Evaluate your performance vs. the in-channel remaining market/AOC (where available).
• Compare private label items to branded items.

2. Private Label Comparison

• View private label and branded items side-by-side and compare key metrics.
• Evaluate the growth/decline of private label and branded items.
• Isolate performance across Trade Areas.

3. Private Label Item Rank

• Identify top private label items.
• Evaluate distribution against the marketplace.
• Assess private label opportunity against the market.

CBP provides:

• A powerful application that simplifies the practice of category management by enabling efficient and flexible access to RDH—retailer-endorsed definition of the category hierarchy data.
• A flexible interface with issue-driven analytics and integrated charting covering complete reviews of category performance as well as reviews of manufacturer performance across all categories.
• High-level “scorecards” and issue-driven reports with both snapshots and detailed perspectives on overall sales, market share, distribution, pricing and promotion information.
• Quick answers to topline questions and drill-down flexibility for more in-depth analysis.

CBP Private Label Module helps you to:

• Optimize private label sales by isolating opportunities within
  private label items.
• Enhance assortment by analyzing key measures for both private label and branded items.
• Identify opportunities to reach penetration levels to meet/exceed private label sales against the marketplace.
• Expand your private label offering by identifying prime category targets.