ACNielsen and SUPERVALU Wholesale deliver Category Management Reports on CBP®—Category Business Planner

The CBP SUPERVALU Wholesale Category Review Report Suite allows you to speak SUPERVALU’s language. For Wholesale Category Management, you will have access to a consistent product hierarchy,
identical geographies, and custom report formats. With the SUPERVALU Wholesale Category Review Report Suite, you can enhance your relationship with SUPERVALU—and drive your business performance with SUPERVALU Wholesale supplied retailers at the same time!

CBP is a powerful application that simplifies the practice of category management by enabling efficient and flexible access to SUPERVALU Wholesale Regional data. With high-level “scorecards,” issue-driven reports and integrated charting, CBP presents both snapshots and detailed perspectives on overall sales, market share, distribution, pricing and promotion information.

SUPERVALU Wholesale Category Review Report Suite Delivers:

• Complete information alignment with SUPERVALU—your key partner—same category definitions, same geography definitions, same retailer-endorsed report formats.
• Enhance the granularity of your data view of SUPERVALU with
  custom-defined geographies.
• More time to focus on productive analyses instead of gathering
  and formatting data.
• Gain the edge over your competition by utilizing SUPERVALU’s business process; enhance collaboration on the same tool set and hierarchy; and experience speed to decision making in category management.
• Access to the same information SUPERVALU’s Wholesale category
  managers use to manage their business.
• Secure and efficient report accessibility to SUPERVALU’s custom
  report suite from any Internet connection.

CBP SUPERVALU Wholesale Category Review Report Suite:

• Top-to-Top Report
  Capture a specific manufacturer’s sales for each category at SUPERVALU, compared to Food, Drug, Mass and Wal-Mart.
• Opportunity Analysis
  Identify category and sub-category volume trends and opportunities at SUPERVALU, versus the remaining market, Food, Drug, Mass and Wal-Mart.
• Core Assortment SKU Recap and Financial Impact Summary
  View recommended product assortment at the UPC level for National, Regional, and new items over the latest 13 and
  52 weeks.
• Food/Drug/Mass and Wal-Mart Category Performance
  Review category performance trends over the latest 12, 24, and 52 weeks versus year ago.
• Performance versus Competition
  Understand volume performance and dollar opportunity by sub-category and brand.
• Promotional Performance Comparison versus Competition
  Understand mix of promotional and non-promotional performance and the change in volume by sub-category and segment.
• Promotional Sales Trend versus Competition
  Isolate promotional sales across manufacturers vs. the remaining market and provide insight to make promotional planning recommendations..