Improve your business performance with Target!

Consistent product hierarchy. Identical geographies. Custom report formats.

CBP®—Category Business Planner is a powerful application that enables retailers and manufacturers to work together effectively using retailer-designed custom reporting based on the retailer's unique scorecard and measurement process. Now, the valuable content and functionality in CBP has been leveraged to deliver the Target Category Review Suite comprised of the following reports:

Category Trends Dynamics addresses both the Category Review and Monthly Scorecard to identify segment trends by Target-defined hierarchy or attribute totals for both Target and the remaining market to answer questions such as: What are the category trends? How do the sub-categories relate? What brands are driving each segment?

Target Item Rank Report helps you identify and analyze the highest-
opportunity sub-categories and manufacturers at the item level to answer questions such as: What relationship exists between items? How are items trending? How are items performing at Target and the remaining market?

Target Segment Efficiency allows you to analyze sales performance by category, sub-category and/or attribute total relative to SKU count in order to optimize assortments and answer questions such as: What is the share of category for the segments and brands? What is the overall distribution of items?

Consumer Insights Scorecard delivers the shopping behavior of the Target customer in relation to other relevant channels and retailers, allowing you to benchmark the progress of Target against key goals and initiatives and answer questions such as: How often is the category purchased? How well does Target convert shoppers to buyers? What is the category penetration?

Target Category Review Suite helps you:

• Gain complete information alignment with Target—same category definitions, same geography, same retailer-endorsed report formats.
• Easily access Target's custom report suite from any secure Internet connection.
• Save time formatting and gathering information in Target's views to deliver more productive and insightful analyses.

CBP features a flexible interface with issue-driven analytics and integrated charting covering complete reviews of retailer's category performance as well as reviews of manufacturer performance across all categories. With high-level “scorecards” and issue-driven reports, CBP presents both snapshots and detailed perspectives on overall sales, market share, distribution, pricing and promotion information.