TDLinx Channel Database
TDLinx delivers the industry-accepted standard TDLinx Channel Database with a unique TDLinx Code for every retail location in the supermarket, mass merchandiser, drug store, club, liquor, cigarette outlet, and convenience store trade channels; as well as for every on-premise outlet in the dining, bar/nightclub, lodging, recreation, transportation, caterer and military channels. TDLinx also provides codes that track the owner account relationships — from report-to to ultimate parent. For retail, that includes every buying office, grocery supplier and holding company. For on-premise, the national chains are tracked by corporate ownership and by marketing group. Updated daily and delivered to clients monthly, the database encompasses over 739,000 store/outlets, 11,500 accounts and up to five layers of account hierarchy.

• Retail Channels Overview
• On-Premise Channels Overview

TDLinx Codes
TDLinx is the Universal Language of Stores, Outlets and Accounts. TDLinx Codes allow any two parties to communicate about locations – internally, within departments and across systems, and externally, with trading partners and service providers — and to integrate and aggregate disparate sources of data.

TDLinx Structure
The TDLinx hierarchies allow data and activity to be rolled up vertically by both account and supplier affiliation to gain a comprehensive view of the retailer. The TDLinx market configurations facilitate analyses by any standard county-based market definition, including media, scanner and sales geographies.

RetailSync(TM) Process
This consultative service bureau process links customer master files or retail information to the corresponding TDLinx Codes – store-to-store and account-to-account. Client internal files remain untouched and intact. TDLinx does not overwrite or delete any customer information but creates a link file between each customer number and TDLinx Code. This RetailSync file acts as a translator and data organizer. It is proofed and maintained on a monthly basis.

TDLinx Network
The TDLinx Network includes leading consumer packaged goods manufacturers, alcohol beverage suppliers and leading-edge service providers includes micromarketing, scanner research, co-marketing agencies, merchandising, direct mail, coupon redemption, sampling and demonstration, internet couponing, quality assurance, field automation, promotion planning, FSl and in-store media companies. Tremendous efficiencies are achieved when these promotion, marketing, and merchandising suppliers speak code-to-code with the companies they serve. Marketing activity can be converted into data to feed promotional-effectiveness and account-profitability models.

• TDLinx Network of Alliances and Service Providers

TDLinx SMART (Store/Outlet-Market-Account Report Tool)

TDLinx SMART is the web-based reporting tool that gives rapid access to the TDLinx Channel Database. It is easy-to-use and gives immediate visibility to:

• Account Ownership — see the account structure for all accounts with stores reporting directly to them
  
• Competitive Market Area (Supermarkets Only) — see a supermarket chain’s competitors in all the markets where it operates
  
• Market Analysis by Retail Chain — see market share and volume by chain within a selected market
  
• Market Presence — see the syndicated markets where a chain operates
  
• Store List by Group Name— get a list of stores for a chain by their operating store name, regardless of ownership (e.g., 7 Eleven, Shop Rite)
  
• Store List by Market — get a list of stores for a chain by selected market
  
• Store List by Owner — get a store list for a specific owner account
  
• Store List by Primary Grocery Supplier — get a store list for all stores supplied by a specific supplier location (e.g., SuperValu DC, Hopkins, MN)
  
• Store Operating Name Finder — easy way to find the Owner Account or Ultimate Parent when you know the name of the store
  
• Supermarket Account Perspective — get primary grocery supplier’s market share for stores located both in and out of a selected market
  
• Supermarket Share by Supplier — see retail market share for supermarket chains by primary grocery supplier
  
• Top Retail Chains — see the top chains in a trade channel based on total sales volume or number of stores
  

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