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John J. Lewis
President and Chief Executive Officer
ACNielsen U.S.
Satellite radio. Recordable TV. Video podcasts. Movies on demand. Ad blockers. Blogs. We operate in a global society where we share knowledge, share work, collaborate and compete without regard to geography or distance. Consumers have more choices and are becoming more powerful in every country and every demographic segment.
Product availability. Competitive pricing. Relevant promotions. Today's consumers expect everything and compromise nothing. They want a more personal shopping experience where it matters—where they shop. It takes precision and flawless execution to know a consumer's demands and experiences.
Understanding and catering to the consumer's individual needs happens when a company places the consumer at the center of all decision making. Long-term success is realized when companies capitalize on global opportunities while remaining close to consumers locally.
Consumer-centric marketing is the model which ACNielsen follows. The goal is 100% consumer consumption, which means bringing clients the insights from analytics, daily census data, segmentation, loyalty and frequent shopper data, consumer panels and RFID.
Only ACNielsen has this kind of coverage and expertise in managing data in over 100 countries. We are developing products according to local tastes and spending capacity, offering clients the most comprehensive understanding of consumers around the world.
- The ACNielsen panel is in 125,000 households.
- ACNielsen's global Customized Research capabilities have brought forward insights around winning brands and shopper trends across countries and across companies.
- Loyalty cards and shopper loyalty are providing foresight into how manufacturers and retailers build brand loyalty.
- We have a primary area of expertise on in-store marketing and media promotion and measuring the effectiveness of televisions in stores to impact point of sale purchases.
- ACNielsen, partnering with BuzzMetrics, offers insight on consumer generated media—and the impact of Internet blogs/opinion sites.
Companies win with a consumer centric focus when they convert consumer trends to growth opportunities. In this issue of Consumer Insight, I invite you to take a closer look at ACNielsen's coverage capabilities and innovative solution offerings. From health and wellness insights and the latest in Hispanic consumer trends to understanding the global consumer and effectively applying local marketing techniques, this issue connects global relevance to local understanding. I am personally excited to share this consumer-centric view with you.
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