Price:  US$495

Market:  United States

The 13th Annual Survey of Trade Promotion Practices was conducted by ACNielsen during February - March, 2004. The results are based on answers to questions about trade promotion spending practices in 2003, as well as current and future trade promotion activities.

The findings are based on confidential responses to a survey mailed to senior sales and marketing executives of both manufacturer and retailer companies at the beginning of January 2004. After the survey was mailed, telephone interviews were completed. A total of 93 senior sales and marketing executives from manufacturer companies and 49 executives from retailer companies participated in the study.

The 100-page report examines trends related to trade promotion spending and impact. Additional sections focus on category management, frequent shopper programs, and critical issues.